Alcohol-free spirit sector sees new launch for Dry January

A new alcohol-free spirit is set to hit the market in time for Dry January.

Caleño is designed to “infuse the sunny spirit of South America” with a “zesty and tropical non-alcoholic spirit”, according to its founder, Ellie Webb, who hails from Columbia.

The drink has been created to provide an alternative to its alcoholic counterparts but also to fight the “age-old stereo-type that not drinking is boring”, according to Webb.

She said: “For so long, people who want to socialise with friends, but don’t want to drink alcohol have had to put up with being called boring, or are under peer pressure to drink. I grew up surrounded by music, dancing, and an upbeat Columbian culture. This has had a big influence on the creation of Caleño, which is here to show people that you can have fun without drinking.”

Caleño’s first variant is Juniper & Inca Berry, which is a tropical infusion of juniper, citrus and spice botanicals, steam-distilled in stainless steel drums. The key ingredient is the South American Inca berry, which is sweet and with flavours of pineapple, mango and citrus fruit.

Caleño is available to buy online via its website for £24.99 and it will be available in major supermarkets from March.

It will be officially launched at The Mindful Drinking Festival on January 12 and 13. 

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