Carlsberg study suggests alcohol-free beer is becoming more socially acceptable
More than half of UK consumers believe that drinking low and no-alcohol beer has become more socially acceptable in recent times, according to a new study.
Carlsberg UK commissioned One Poll to interview 2,000 British adults about their drinking habits, and the pollsters found that 52% said the category has become more socially acceptable.
Brits spent £43 million on low and no-alcohol beer in the past year, buying the equivalent to 12.2 million pints (Nielsen, year to August 2018).
Carlsbnerg UK supplies a number of low and no alcohol beers including Carlsberg 0.0% and San Miguel 0.0%.
Its research found that 40% of drinkers in the UK are actively trying to reduce their alcohol consumption and 59% now say that that they have tried a low or no alcohol brew.
A further 26% said they would consider drinking an alcohol-free beer instead of a soft drink. Thirty-five per cent of women have become more conscious about their alcohol intake over the last one to two years, versus 30% of men, according to the survey.
Men are apparently more likely to consume low or no alcohol alternatives at home and women are more likely to try it on a night out. Women were also more likely than men to enjoy the taste of low or no alcohol, the survey suggested.
Liam Newton, vice president for marketing at Carlsberg UK, said: “The UK has long been a nation known for its love of beer but we have seen a step-change in people’s attitudes towards moderation when it comes to drinking.
“Through our consumer research, we’ve been aware of this trend for some time, and as a result we are increasing the number of low or no alcohol alternatives in our range.”