Brewdog Distilling secures new managing director
Brewdog has appointed David Gates to head up its distilling arm.
Gates worked for Diageo for 27 years and departed earlier this year following a stint as managing director of Diageo Futures.
During his time as global whisky category director at Diageo he established steady growth for Scotch Whisky and as Johnnie Walker global brand director he led the brand in becoming the most profitable international spirits brand in the world, according to Brewdog.
The appointment comes as Brewdog’s distilling arm, Lone Wolf, reveals its plans to expand its spirits range beyond vodka and gin to encompass whisky and rum.
Over the next six months Lone Wolf will concentrate on developing Lone Wolf rum and whisky, to join its small-batch gin and vodka releases.
Brewdog co-founder, James Watt, said: “David is as obsessed with quality and flavour as we are. His proven success in building an established division makes him a force to be reckoned with in the industry; I am thrilled to have him on board. I can’t wait to see where David takes Lone Wolf – he shares our vision in standing as a market and custodian of purist, truthful distillation methods, and his fresh, challenging thinking will not only take Lone Wolf to new levels, but the entire category.”
Gates added: “The opportunity to shake up the spirits category with the industry’s biggest disruptor was just too good to pass up. What Brewdog has done for the beer industry is nothing short of awe-inspiring, you can’t help but be impressed with the energy, vibrancy and unapologetic attitude they have injected into the category. It is that same creative flair and obsession for quality that I hope to bring to the spirits portfolio.
“Steven Kersely, head distiller, and the team have done an incredible job in putting Lone Wolf on the map. I can’t wait to kick this mission up a gear, bringing that innovative and courageous attitude to the spirits world, especially with the introduction of whisky. While huge strides have been made in whisky, the industry still lacks real innovation. We are here to change that and inject more excitement, playfulness and creativity into spirits.”