Craigellachie launches ‘world’s most uncollectable whisky’
In a wry response to soaring whisky prices in world auction markets, Scotland’s Craigellachie distillery has launched what it is billing as “the world’s most uncollectable whisky”.
But Craigellachie won’t be going on sale in a fancy crystal decanter with an inflated price tag.
In fact, it won’t be going on sale at all. Instead, the dram will only be given away to whisky enthusiasts at a series of tastings around the world.
The first will be held at a pop-up called Bar 51 in Milroy’s of Soho whisky shop in London between November 26 and 28, with 150 tickets allocated at random to people signing up at craigellachie.com/bar51 from next Monday at 9am.
The distiller said it wanted people to taste the whisky which has spent 51 years in oak because it “doesn’t need to sit on a shelf for another 51 years collecting dust”.
Global ambassador Georgie Bell said: “We wanted to do the unthinkable. We wanted to make a typically collectable Scotch more accessible.
“We want to give as many people as we can the chance to try this incredible whisky, because how often does a whisky of this age and calibre actually get tasted?”
Malt master Stephanie Macleod add: “Fifty-one years encased in oak is an extraordinary length of time.
“Starting life in 1962 as an aggressive beast, the whisky over five decades has developed a softer side, yet still retains the distinct umami, muscular note that Craigellachie is known for.”
A bottle of Macallan Valerio Adami 1926 60-year-old sold for a world record for £840,000 at Bonhams in Edinburgh at the start of this month.