Thatchers Cider to invest £14m in a new cider mill
Thatchers Cider is to invest £14m into a new cider mill at its Somerset farm.
The producer has submitted a planning application, which would see the new mill installed in 2019.
Martin Thatcher, md, said: “This investment is about our confidence in the cider market and in the future of world-class cidermaking here at Myrtle Farm. Our aim has always been to produce fantastic ciders at Thatchers that are best in class on both quality and consistency. Our existing mill has served us well for many years, but we are now looking to increase our capacity to meet growing demand. The new mill will be located at Myrtle Farm, will use less energy and will be sustainably powered by energy generated on site.”
Thatchers said it regularly invests on average £10m a year into its cidermaking at Myrtle Farm – from new orchards through to bottling and canning. Over the last five years the producer has planted 150,000 new apple trees.
Thatcher added: “There is a lot of talk about fruit cider, but as I see it, there’s a raft of innovation and variety within the apple cider category, and this is where our focus lies. We have a wealth of knowledge of apples, and how different varieties work together to create new and exciting ciders – Thatchers Haze, for example is now the no 2 cloudy cider in the off-trade.
“Apple is so versatile that through innovation we can meet all taste profiles from dry through to medium and sweet, with this one traditional fruit.”
Thatchers Gold is seeing 28% volume growth in the off-trade and has grown to become the number two apple cider in can.
Thatcher concluded: “Consumers are moving from bottle to can, and as the market continues to premiumise, Gold will continue to seal its position as the fastest growing can cider. As fruit continues to bring more people into the category, we predict that these entrants will turn to apple variants as they become fatigued with flavour. Retailers consistently want a fewer number of quality brands.”