Windhoek brings another rhino saving brew to Britain
It does not get much better than drinking beer and saving an endangered species at the same time.
That is precisely what Namibian Breweries Ltd offers with its Windhoek brand, which has partnered with Save the Rhino International for conservation efforts.
It has sold Windhoek lager in the UK for many years, but importer Morgenrot has now started bringing in Windhoek draught too.
The beer comes in 33cl bottles and it is described as “an easy-drinking, deliciously smooth and ultra-refreshing beer”.
Namibia understands the need for quality liquid refreshment better than most, as it is one of the driest in the world.
Windhoek draught is a 4% abv sessionable lager with a slightly sweeter finish than its stablemate and it is suitable for vegans.
Graham Archibald, Morgenrot sales director, said: “The Windhoek lager brand continues to see interest due to its quality and strong southern African following.
“Windhoek draught is a beer made in the same vein and one regularly requested from consumers so it’s great to add it to our portfolio.
“The two beers will be central to our sales push and with a creative marketing campaign plus the partnership with Save The Rhino International, we’re very excited about where the brand can go.”
Windhoek began life in 1906, when two German bankers arriving in the erstwhile German colony of South West Africa. Hermann Ohlthaver and Carl List were completely unprepared for the searing sun and desolate landscape and “wondered what madness had brought them there and how soon they could return to civilization”, according to the firm.
Yet they never did. Instead, they scraped together their life’s savings and bought four small local breweries, one more run-down than the next, and set about transforming them efficient facilities working to Germanic precision.
“The Windhoek founders were passionate about beer, beer made the German way, made according to the Reinheitsgebot of 1516 and so Namibia’s 100% pure beer was born,” said the brewery.
Today the production capacity of the Windhoek brewery is upwards of 2.2 million hl per annum, and its brews are exported around the world.