Cobra gluten free gains national listings
Cobra has become the latest big beer brand to launch a gluten free variant in order to meet the growing demand for this burgeoning category.
The brew had a trial run at London Food Month’s Night Market last year, but it has now joined the core range at the Molson Coors-owned brand.
It has earned national listings with Asda and Ocado, sold in 4x33cl packs.
Lord Bilimoria, Founder and Chairman of Cobra beer, said: “Cobra Beer is a household name and I want everyone to have the opportunity to experience the great taste and unbeatable smooth texture – including coeliacs, vegans and vegetarians.
“When I first founded Cobra Beer, I thought very carefully about making sure we used an innovative blend of carefully-selected ingredients. Launching Cobra Beer Gluten Free is the next step, allowing us to open up the brand to those who otherwise had to avoid it.
”Cobra Gluten Free Beer’s impossibly smooth taste is virtually indistinguishable from the original and is the closest match by far, compared with all the other gluten free beers I have tasted alongside their original versions.”
Kantar data suggests the UK free-from category is worth close to £1 billion and gluten-free beers are a growing part of the market.
Rob Hollis, head of world beers at Molson Coors, said: “I’m really proud of the taste of Cobra gluten free beer and for achieving accreditation from not only the Coeliac Society, but also from the Vegetarian Society making the beer suitable for vegans too. This allows a greater number of customers to experience the quality and great taste of Cobra Beer.
“The premium world beers category is highly competitive in the UK but this is yet another example of how we’re opening up the brand to more people to experience just how versatile Cobra is as the perfect partner to a huge range of different cuisines from around the world.”