Germany seeks its 'coolest wine'
Wines of Germany is giving wine lovers and experts a chance to vote on ‘Germany’s Coolest Wines’.
The competition - organised by The German Wine Institute (DWI) - looks to recognise producers that are creating innovative marketing campaigns for their wines, focusing on interesting and modern labels, while telling the story of their brand.
Entrants to the competition can vote online (www.germanwines.de/online-voting) for three different wines from a selection of 20 until March 11, and the top three overall favourites will be announced on March 18 at the DWI’s stand at wine fair ProWein.
The line up of wines was selected via a multi-stage process that started with 385 wine entries. An independent panel of industry experts passed only the wines that met their strict quality criteria, and these were then assessed by an expert jury.
Monika Ruele, managing director of the DWI, said: “The jury was impressed – not just by the quality of the wines, but also by the creativity of our wine producers. What mattered to us was not just the label’s design and packaging, but also the concept and story that the producers provided about the wines. We ended up having a series of somewhat heated and highly interesting debates.”
The final 20 wines range from naturally cloudy sparkling wines (PetNat) and joint projects between multiple winegrowers to an orange wine.
The DWI will be offering tastings of the wines from March 18 to 20 at its ProWein stand (Hall 13, A 80). The top three finishers will be poured at the Cite du Vin wine event in Bordeaux.