Sparkling wine sales to fill gap left by still wine decline
New figures from IWSR predict that UK sparkling wine volume sales will grow 14.5% by 2021, making up for an 8.8% decline in still wine volumes.
Sparkling wine has almost doubled in volume since 2011 and IWSR forecasts the category will continue to soar, reaching 16.5 million cases by 2021.
It expects spirits to grow 6.3% by volume to 33 million cases, with gin and whisk(e)y leading the charge.
Vinexpo chief executive Guillaume Deglise, who presented the forecasts, said: “The increased volume of sparkling wine and a trend to premium still wines will offset the overall decrease in wine value.
“While still wine consumption falls its sales value will rise, driven by a combination of increased prices, weaker sterling and consumers choosing to drink less but better as they trade up to premium wine.”
IWSR predicts that cava and Champagne sales will continue to decline over the next four years, but that Prosecco will reach 8.5 million cases by 2021.
That would be a huge rise from 1.2 million cases in 2012.
Nielsen figures show off-trade sparkling wine volume has risen 89% and value sales have grown 206% in the past five years.
Liz Williams, head of food PR at Marks & Spencer, said: “We have seen sales of English sparkling wine go from strength to strength at M&S over the past few years and we currently sell 17 English sparkling wines across our stores. Sales of English sparkling rose 15% last year versus the previous year and we anticipate this trend will continue in 2018, particularly in light of a royal baby, two royal weddings and a World Cup.
“English sparkling rosé has also been doing well, with a year-on-year increase of around 10% across our English pink fizz range. It’s wonderful to see M&S customers buying into locally made wines.”