Halewood adds Cornwall's Dead Man's Fingers to portfolio
Halewood Wines & Spirits has added a Cornish small batch spiced rum brand to its premium portfolio.
Dead Man’s Fingers Spiced Cornish Rum 2015 was set up by the founders of the Rum & Crab Shack in St Ives, and the brand quickly developed a cult following, according to Halewood. The rum is described as having notes of saffron cake, sweet Pedro Ximenez sherry ice cream, caramel, vanilla and cinnamon.
Founder, Nathan Hayes, said: “We believe we have produced a liquid that is as good as any established or contemporary spiced rum out there.
“While we have achieved success to date through a handful of on and off-trade listings, Halewood’s distribution structure will drive growth and allow more people to enjoy it as much as we do – this is what we are really excited about.”
Dead Man’s Fingers becomes the fourth brand in Halewood’s premium rum portfolio, which also includes Rum Sixty-Six, Liverpool Rum and Sadler’s Peaky Blinder Spiced Rum.
Stewart Hainsworth, group chief executive at Halewood, said: “Our business strategy of investing in premium artisanal spirits is paying huge dividends. We place great importance on the authenticity and quality of the brands.”