Cramele Recas prepares for 2018 Romanian wine boost
Cramele Recas, Romania’s largest winery, is poised to launch new products to tap into Romania’s advantageous position in a market riddled with short harvest woes.
The producer reports of strong growth through 2017 and it said exports had doubled since 2014 to eight million bottles last year and it expects wines sales to exceed 10 million bottles for the first time in 2018.
Cramele added that Romanian wines are in a good position to benefit by offering “well-made, affordable wine”, at a time when many European wine producing nations are under pressure from the euro and reduced availability due to short harvests.
The producer plans to tap into this by launching a range of new premium products over the next few months. In addition, Cramele has invested in expanding the winery to produce an additional four million litres in 2018, bringing total capacity up to 30 million litres.
Elvira Cox, export director, said: “We firmly believe our strong exports are driven first and foremost by our growing reputation for long-term flexible production of great wines. We pride ourselves on our high service levels and flexibility towards our customers which work together to build strong working relationships.”
Cramele Recas was launched in 1998 by Philip Cox and his wife Elvira. The producer sells more than two million bottles a year in the UK and it produces wine from a range of grape varieties.