London Wine Fair has no plans to move 2019 show to avoid Vinexpo clash
Brintex has no plans to shift the London Wine Fair to another month to avoid a clash with Vinexpo in 2019.
The biennial Bordeaux event is moving from June to May in 2019 to avoid a repeat of this year’s sweltering temperatures.
LWF director Hannah Tovey said Vinexpo’s decision was “disappointing” as it puts the two shows on a collision course. But she said the London Wine Fair would stand its ground, remain in May and prove its status as a truly unmissable event.
Tovey told DRN: “With London Wine Fair in the midst of a re-launch, under a new head and entirely new team, the lack of consultation from Vinexpo is admittedly disappointing. Nonetheless, it is said that imitation is the sincerest form of flattery.
“After extensive market research earlier this year, the new LWF team came to the conclusion that the almost 40-year heritage of LWF has led to our visitors and exhibitors setting their watch by LWF’s annual appearance in May.
“Thus, the decision was taken to fully embrace this timing going forward and at this year’s LWF we launched the news that we'd be back May 21-23, 2018. In line with this, we have no plans to change the timing from May in 2019.
“As the world’s second largest importer of wine by volume and value and with London itself being, for many, the capital of the world, we are confident in LWF's true potential, so we are making considerable investments to reconfirm LWF's status as the unmissable event it has previously been.
“With new branding, a new marketing campaign and a number of innovative new zones and features, we’re focused on delivering a phenomenal experience and business opportunity for the UK and international trade.”