Hiver beer ends crowdfunding push to pursue private investment

Honey beer brand Hiver has pulled the plugs on a Crowdcube push to raise cash in favour of pursuing private investment opportunities.

The company launched the crowdfunding appeal last month to raise £350,000 for a second retail site, sales and marketing spends and investment in community-based beehives.

Founder Hannah Rhodes said this week: “We are having a number of exciting conversations with private investors including a potential future trade partner which could be fantastic for our expansion plans and we feel is an opportunity not to be missed.

“We think it is right that we now focus on these opportunities which will also allow us to push ahead with our recruitment and sales and marketing plans.

“Thanks to investment already raised, I’m thrilled to say that we’ll be recruiting for our sales and marketing team with immediate effect and look forward to hearing from candidates interested to join our team and put honey beer on the map.”

She added: “We have been delighted with the consumer response to our crowdfund campaign, plans and brand proposition. 

“We’ve invited those consumers to be part of our journey going forward and we’ll be honouring the rewards from our campaign.”