Kopparberg Raspberry Light cans launched
Kopparberg has extended its range with the launch of a canned Raspberry Light variant, which has already gained listings at Tesco and Asda.
The 25cl cans have just 85 calories each and respond to consumer demand for low-calorie alternatives to popular drinks.
They have been rolled out across the Tesco estate and will go into Asda in May, before being released for wider distribution in the summer.
Rob Salvesen, senior marketing manager at Kopparberg, said: “Not only are younger consumers living much busier lifestyles but many are increasingly making alternative lifestyle choices too.
“On occasion, we’ve found that our fans are looking for a lower calorie alternative that can still be enjoyed with friends.
“This trend has informed the development of our Light range, a convenient lower-calorie option that still packs in the same great-tasting fruit flavours that consumers know and love.”
The 25cl cans have an rrp of £1.80.