St Austell reveals big investment plans for Bath Ales
St Austell Brewery has announced “ambitious plans” for Bath Ales, which includes a multi-million pound investment and the appointment of a new general manager.
The brewery investment – which is set to double the available brewing capacity – is designed to put Bath Ales on the map as having some of the most sophisticated and advanced brewing and packaging facilities in the South West, according to the brewer.
Details of this investment coincide with the appointment of a new general manager, Tim McCord, who has more than 20 years of senior drinks industry experience. He previously held the consultant role of managing director at Dartmoor Brewery in Devon, and he also helped launch and set-up the new Salcombe Brewery and brands. Before that he held senior roles with InBev and Punch Taverns.
St Austell acquired Bath Ales in July last year and its latest investment plans will allow the brewer to reach a capacity of 14.5million pints. New bottling and canning facilities will also form part of future expansion plans.
The plans also include a lauter tun, which for the first time will give Bath Ales the capability to brew traditional continental style lagers alongside its range of premium ales.
Work on the newly named Hare Brewery will start this September with a completion date expected to be in Spring 2018.
James Staughton, chief executive at St Austell Brewery said: “When we announced the coming together of St Austell Brewery and Bath Ales we committed to a long-term significant investment in the brands, pub estate, people and the brewing facilities.
“The creation of a new brew house will ensure we are able to offer even more of what Bath Ales’ customers know and love. Alongside the appointment of Tim, we are very much looking forward to being a part of Bath Ales’ next chapter and building on the legacy created by its founders.”