Santa Rita links up with London’s National Gallery

Viña Santa Rita and the National Gallery have announced a three-year partnership, which includes a new line of special-edition wines.

Viña Santa Rita’s new wines have some of the London art museum’s most important paintings on their labels. The range includes five varieties: Sauvignon Blanc, Cabernet Sauvignon, Chardonnay, Pinot Noir and Merlot. The wines are expected to become collectable pieces.

The first labels will include iconic works ‘Sunflowers’ and ‘A Wheatfield with Cypresses’ by Vincent Van Gogh, ‘Bathers at Asnieres’ by Georges Seurat, ‘The Fighting Temeraire’ by Joseph Mallord William Turner and ‘The Boulevard Montmartre at Night’ by Camille Pissarro.

Jaime de la Barra, corporate marketing director at Viña Santa Rita, said: “This agreement will enable Santa Rita to continue promoting its image abroad and continue the globalisation of its brand through allegiances with top-level institutions, as was the case with its alliance with Arsenal FC football club announced in mid-2016.”

The National Gallery will use part of the proceeds from the sale of this special edition to finance the museum.

Viña Santa Rita’s corporate affairs and sustainability director, Elena Carretero, said: “In keeping with its own cultural heritage, Viña Santa Rita has become known for promoting culture and education through the arts, such as: its Seasonal Concert Cycle that brings music to the winery and the surrounding community, and the permanent exhibition of the valuable ethnographic collection hosted in the Andean Museum at the winery, which belongs to the Claro Vial Foundation. This new alliance with the National Gallery aims to promote visual arts, both nationally and internationally, through the museum’s most emblematic and representative paintings, combining the art of painting and the art of winemaking.”

The National Gallery is one of the ten most visited museums in the world with more than 5.9 million visitors per year.

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