First ad campaign for Southern Comfort from Hi-Spirits

Southern Comfort is running an outdoor and press ad campaign for Christmas, humorously referencing the turbulent times experienced in 2016 and pointing optimistically towards the new year.

The campaign is the first above-the-line support for the spirits brand since UK distribution was taken on by Hi-Spirits earlier this year.

Ads will appear on London’s Underground and buses, in Piccadilly Circus in the capital’s West End, on digital big screens in Manchester and Glasgow city centres and in the print publications Time Out and Metro.

Hi-Spirits marketing director Amanda Watkins said: “This campaign showcases how serious we are about taking the Southern Comfort brand to the next level in the UK market.

“We are focusing on dialling up our New Orleans heritage, and our impactful festive campaign is aimed at helping consumers move out of a turbulent year and into a year of new opportunities in true New Orleans style.

“We all know what a strange, and at times turbulent, year 2016 has been and Southern Comfort wants to bring this to light in such a way that would put a smile on people’s faces this festive season.”