Maxxium launches Courvoisier gift packs for VS and VSOP
Maxxium UK is introducing Courvoisier gift packs inspired by the Paris Golden Age.
The premium Courvoisier VS and VSOP gift packs are being offered to the off-trade in time for the Christmas season.
The packs are inspired by the ongoing global campaign The Toast of Paris Since 1889, and they echo the style of the Paris Golden Age.
Cognac is responsible for 30% of off-trade spirit sales at Christmas, according to Maxxium UK, and Courvoisier remains a “significant contributor” to the category’s growth.
Maxxium UK’s Marketing Controller for Luxury Brands, Chris Anderson, said: “Christmas is a key time of year for cognac and this year we are delighted to offer our customers a selection of premium gift packs and value added packaging to drive shopper purchase. This is a great opportunity for retailers to seize the sales opportunity as consumers are looking for premium gifts, and Courvoisier is the perfect option.”
The gift packs are priced at £25.75 for Courvoisier VS and £34.31 for VSOP.