Solid as a Rioja
Reading an Old World wine label elegantly can be a challenge for many Britons, particularly those who can’t boast a language GCSE on their CVs. But despite the fact that “Rioja” clearly has the potential to be pronounced incorrectly, it’s a word and a wine-producing region of Spain that UK consumers have confidently embraced in recent years.
And Rioja specialists in the UK confirm that interest is still strong.
The growing interest in reserva wines is just one area helping to boost Rioja’s image. Alongside this there have been strong sales for lighter-style Rioja wines, including rosé and white wines from the region.
Spanish wine in general is in a good position for further growth in the UK market.
And Aguiriano also notes that the growth of tourism has contributed to Rioja’s success, “with British Airways now offering regular flights to nearby Bilbao”, as well as popular wine routes being managed by local tourist boards.
White wines from Rioja
One activity on the agenda for Rioja’s governing body has been to highlight the success of premium Rioja as well as the diversity of wines from the region.
“We have done this first by introducing the Rueda Verdejo under Rioja brands such as Paternina Rueda,” she says. “And, second, we will be introducing a Rioja white Temperanillo, which is a unique and special grape variety in white Riojas.”