Nisa launches wine festival

Nisa Retail, the wholesaler and convenience retail expert, has launched a new wine festival event to help drive sales while also encouraging cross-category purchasing in members’ stores.

The wine festival - which will be supported in-stores via POS, internal publications, online and well as social media channels - will feature a range of specially selected wines. The wines will be supported with tasting notes, food matching recommendations (which complement Nisa’s Heritage own-label range), and award win highlights.

In addition, the activity will also match up wines for big night in events, such as the perfect wine to watch a movie with and the ideal wine for a romantic evening.

Wine selected for the festival include Oyster Bay Sauvignon Blanc at £6.99, the ‘I heart…’ range at £4.99, Casillero del Diablo range at £5.99 and Blossom Hill Blends at £3.99.

Emma Breslin, trading controller for wine at Nisa, said: “We are confident that our Wine Festival will deliver great sales uplift for our members, not only in the wine category but in those areas we are cross-merchandising. The wines and price we have secured provide a great competitive offer for our members and their customers, while the tasting and food matching advice is hoped to drive further engagement with product and store.”

Nisa supports more than 1,300 local retailers and 3,000 stores across the UK; some operate under the Nisa brand and others under their own names.

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