UK thirst for US craft beers surges
The UK is experiencing a surge in sales of American craft beer.
After steady growth in the 2000s, exports to the UK took an unexpected dip in 2012, but new figures from the US Brewers Association show that the UK is one of the fastest-growing markets for its members.
UK growth contributed to a 36.6% increase in sales of US craft beer volumes in western Europe and the association said the UK was the fourth fastest growing world market behind Brazil, South Korea and Thailand.
The UK accounts for 10.7% of all craft beer exports from the US, up from 7.9% a year ago. Only Canada and Sweden import more beer from the States.
Brewers Association chief executive officer Bob Pease said: “Beer drinkers internationally are embracing the innovation and flavours offered by American craft brewers.
“Small and independent brewers are spreading the culture and community of craft beer around the globe.”
Overall, US craft beer exports rose by 35.7% in 2014.