Jeff Stelling to present "King's Speech" for Carlsberg
Sky Sports presenter Jeff Stelling will address the football nation on Boxing Day in a “King’s Speech” as part of Carlsberg UK’s Mid Season’s Greetings marketing campaign.
The brewer expects the speech, which reviews the year in football, to reach 1.6 million consumers.
Dharmesh Rana, senior brand manager for Carlsberg, said: “We are really excited to have Jeff on board as part of this campaign and we’re sure all our football fans out there will enjoy his alternative speech on Boxing Day.
“The campaign isdesigned to marry together the busy middle part of the football season, with what is one of the busiest times of the year for our customers.”