PLB launches Spanish lager
PLB has released Spanish lager Estrella Galicia.
Two beers are available to the off-trade – 6.5% abv 1906 Reserva Especial, and 0.0% abv Alcohol-Free, which comes in a 25cl bottle.
Estrella Galicia 4.7% will launch in the on-trade in bottle and on draught.
The northern Spanish brews are targeted at young professionals and the launch is being backed by sponsorships – including Estrella Galicia 0.0% abv sponsoring MogoGP team Honda, music gigs in London and social media activity on Facebook.
Ignacio Rivera, chief executive of brewer Hijos de Rivera, says: “As a company we have been happy brewers for more than 100 years and we are proud to bring our flagship beer, Estrella Galicia, to the UK. Estrella Galicia is the epitome of authentic, premium Spanish lager and we are looking forward to the reception that our portfolio of lagers will receive from the British public.
“The key to the success of Estrella Galicia’s products is that the range offers something for everyone, providing consumers with the unique and varied choices that they consistently demand from their favourite brands. Our obsession is with the quality of our products and that the consumer enjoys the great experience of tasting them.”
World beers are growing at 15% year-on-year, according to Nielsen. Find out more in our lager feature.