Tesco aims to take on independents with new Bordeaux range
Tesco is pushing a wide range of 2009 Bordeaux wines purchased en-primeur in the spring of 2010 on its wine-by-the-case website.
Product development manager James Griswood bought a number of parcels of wines at the release of the 2009 vintage to bolster its fine wine offering.
He said: “Buying wines like these should not just be limited to the minority of people who buy through wine merchants.
“The majority of wine drinkers in the UK buy wine through supermarkets and so it makes sense that Tesco is able to offer these wines to its customers.”
There are now more than 50 wines available from a wide selection of renowned producers, ranging from Cru Bourgeois to first growths.
The wines will be sold in cases of six bottles, and there will be a selection of mixed cases available.
Three 2009 Bordeaux wines are currently available to buy in 120 stores across the country.
Griswood said: “Following the re-structure of our fine wine range last year, and as Tesco continues to broaden the selection of wines it has available, we are increasingly looking for new opportunities to supply exciting and interesting wines to our diverse customer base.
“The 2009 vintage in Bordeaux was very highly praised by the wine industry, and we are proud to be able to provide a taste of this acclaimed vintage to all our customers.”
Tesco’s category product development manager Laura Jewell MW called 2009 a “phenomenal vintage” for Bordeaux and added: “In the run-up to Christmas, now is the ideal opportunity for customers to buy some affordable wines from prominent Bordeaux Châteaux produced during a celebrated vintage.
“The wines will make the perfect gifts for Christmas or any special occasion.”