Perrier-Jouët releases new bottles for festive season
British artist Claire Coles has designed two new limited-edition bottles of Perrier-Jouët for the festive season.
Coles has carved out a reputation for creating eye-catching floral designs, and the Champagne House hopes her delicate embroidery-stitch signature style will spark a Christmas sales boost.
The first is a case housing a 75cl bottle of Perrier-Jouët’s luxury cuvée, Belle Epoque 2004, and two Champagne flutes.
The deluxe case has an rrp of £156 and will be available from prestige outlets such as Harvey Nichols.
Claire’s second offering is a gold gift box containing a 75cl bottle of Perrier-Jouët’s non-vintage Champagne, Grand Brut. This gift box will be available in Waitrose at an RRP of £38.49.
Vicky Wood, marketing controller at brand owner at Pernod Ricard UK, said: “These stylish Champagne gift-boxes from Perrier-Jouët are a perfect opportunity for Christmas.
“The premium nature of the packs also reflects the superb quality of the wine itself.”
Perrier-Jouët is also partnering with Claire for her forthcoming exhibition at Notting Hill’s Flow gallery, opening on 15 November. The Perrier-Jouët limited edition gift packs will be shown as part of her new collection.