New look and flavours for Gaymers
Gaymers Cider is set to relaunch with a new look and two new fruit flavours – Pear Cider with Raspberry and Pear Cider with Cherry and Apple – in June.
The relaunch will be backed with a marketing campaign including festival sponsorship, digital support, PR and below-the-line activity.
Marketing manager Victoria Walker said: “Following extensive research and trial we are really pleased with the results and are very excited about the rebrand and delicious new flavours. We believe it brings to life the personality of the brand while maintaining Gaymers’ distinct heritage and quality taste.”