Bacardi Brown-Forman launches retailer advice site
Bacardi Brown-Forman Brands has launched a trade support programme for convenience stores.
The Your Store programme aims to help retailers drive sales of sparkling wine, spirits and RTDs by offering category, range and merchandising advice tailored to suit all kinds of shops, from high street outlets to forecourts.
The advice will be available on a new website, pourfection.com/retail, and covers ranging, must-stocks, merchandising top tips and planograms as well as downloadable POS materials for promotions and in-store events.
The site will also host regular competitions for retailers, giving away high-value items such as branded chillers.
Sales convenience director Matthew Critchlow said: “We are constantly gathering insight and information which will hopefully be invaluable to retailers in their quest to raise the standard of spirits retailing in their store. The Your Store programme on pourfection.com/retail provides retailers with an easy to access online resource offering advice and tools that can help overcome challenges and positively impact sales of spirits, RTDs and sparkling wines.
“We’re confident that by committing to a single-minded communications strategy that offers simple retailing advice and rewards, we will help retailers across the UK to maximise and realise the sales opportunity that the spirits category presents.”