Holly Valance to front Foster's Gold campaign
Former Neighbours actress Holly Valance is to be the star of a TV and print ad campaign for Heineken UK’s new Foster’s Gold lager.
Valance will join the Brad and Dan characters from the main Foster’s Good Call campaign.
The campaign message will be that the beer is perfect for men who want to impress on mixed sex drinking occasions.
Foster’s marketing manager Gayle Harrison said: “Like Foster’s, Holly is down to earth and easy going but occasionally she wants to dress to impress, which makes her the perfect girl to launch Foster’s Gold.”
The 4.8% abv Foster’s Gold is being launched nationally from this month with the advertising to follow in late August.