Cider enjoys a merry Christmas
Cider and Champagne have emerged as the off-trade winners in the Christmas sales war, according to latest ACNielsen figures for the 12 weeks to Dec 30.
Cider - the champion of the festive season - achieved a 22 per cent increase in volume and 28 per cent boost in value.
But the cider over ice phenomenon impacted on RTD sales, which plummeted by 15 per cent in volume and value.
Champagne delivered impressive results, growing 1 per cent in volume and 8 per cent in value, mostly due to a strong week of trading in early December.
Shoppers also clamoured to buy sparkling wine for their seasonal celebrations, with value up 5 per cent in the last four weeks of December.
Table wine was another star performer with a 2 per cent volume and 5 per cent value rise.
But the outlook wasn't entirely rosy for the UK off-trade with spirit volumes falling 3 per cent.
Cognac, imported whisky, speciality drinks and vodka all grew sales, but white rum and cream liqueurs turned in a poor performance.
ACNielsen's Graham Page reviews the off-trade Christmas - page 12.