Red Bull stages F1 face-off for charity
Red Bull is raising money for charity by replacing its logo on Formula One racing cars with photos taken by the public.
The Faces for Charity event, which will take place at Silverstone on July 8,
involves two Red Bull cars lining up on the grid displaying the faces of more than 50,000 race fans.
For a £10 donation, users will be able to upload their photo on a 3-D website - www.facesforcharity.com - where they can
where their image appears - on either
David Coulthard's or Mark Webber's car .
Money raised will go towards the Wings for Life charity, which funds research into curing spinal cord injuries. Webber said: "They say your biggest rival is your team mate, so now David and I have got an extra battle between us to see who can get the most faces on their cars. "
Drench has been relaunched with a revamped pack design. Featuring a crisper look to improve shelf stand-out, it will be available in 50cl and 75cl bottles with a sports cap. A marketing campaign will kick off in mid-June with the tagline: Your brain is 75 per cent water - keep it topped up, stay drenched.
Imperial Tobacco has launched a new roll-your-own brand called Gold Leaf. It is available in
and 23g packs, containing rolling papers and priced at £2.35 and £4.65 respectively. The launch will be backed by press ads, a direct mail drop to retailers, in-store promotions and an increased presence at trade exhibitions.
Navson has added four fruit-flavoured variants to its Saka
natural mineral water range. The
new flavours - pomegranate, strawberry, lemon and raspberry -
all use 100 per cent natural ingredients, have no added sugar and are available in 50cl bottles.
Wrigley is launching a range of
fruit-flavoured chewing gum called Extra Fusion. Made up of Spearmint with a twist of Melon, and Peppermint with a twist of Berry, the range will be available to retailers from August in a pellet blister pack (rrp 49p). A series of TV ads and a programme of sampling across the UK will back the launch.
Vimto is supporting talented young cricket players through a partnership with Lancashire County Cricket Club. As the headline sponsor for the two primary youth competitions for under 16's and under 11's, the Vimto logo will appear on the Red Rose building at the forthcoming Test match, and on competition programmes and leaflets.