Top-notch whiskies tempt collectors
Whyte & Mackay is targeting whisky collectors with the launch of 3,098 bottles of its Rare and Prestige Collection.
Ranging in price from £399 to £1,350 a bottle, it showcases The Dalmore 1973 Cabernet Sauvi gnon Haut Marbuzet finesse, Whyte & Mackay 40
Old, Isle of Jura 40
Old and Dalmore 40
Created by master blender Richard Paterson, the limited edition collection aims to give connoisseurs the opportunity to compare and contrast single malts, wood finesse offers and aged blends.
Each handcrafted bottle
comes in a certificated presentation box
signed by the master blender.
Whyte & Mackay is
running a nationwide sampling campaign for its Glayva liqueur, which is made from a mix of fruit, spices and malt whisky. More than 100,000 consumers will try Gla yva mixed with ginger ale and mint at the Channel 4 Taste Festivals in Edinburgh, Birmingham, Bath and London. The off-trade will also be targeted with an
in-store marketing campaign linking Glayva with summer mixers.