Gum takes to the waves with Claygate
Wrigley's Airwaves has signed a sponsorship deal with the Claygate Offshore Powerboat team.
The link-up
includes ITV4 TV coverage and the chance to
reach 150,000 spectators every season.
The initial one-year deal marks the next phase in the Airwaves Pro campaign, which also includes
title sponsorship of the Airwaves Ducati Superbikes team.
Airwaves' current marketing campaign also
features an interactive website - airwaves-pro.tv - where sports professionals, including England rugby player Lewis Moody and
top cricketer Liam Plunkett, discuss extreme sports.
Wrigley's marketing director Toby Baker said: "Many Airwaves consumers are thrill-seekers and our continued association with extreme sports allows us to bring the Airwaves brand communications to life."
