S&N and Tesco market cider with ice
Scottish & Newcastle UK has teamed up with Tesco Express to market Bulmers Original cider next to branded freezers full of ice.
National account manager Neil Mercer said: “Making it easier for shoppers to pick up cider and ice by siting them together in-store this summer is a great example of how we can work with retailers to improve the shopping experience and generate incremental sales.”
Tesco ale & cider buyer Ian Targett added: “We are always looking for ways to create more interest and to enhance our shoppers’ in-store experience. Bulmers Original-branded freezers sited next to cider provides this and we are already seeing a positive response to this initiative from our customers.”