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close up of two cans of cocktails in front of a person in lilac trousers

From how spirits are packaged to how they reach the consumer and who promotes them, Maverick Drinks co-founder Michael Vachon pinpoints the most important trends in spirits for retailers

Chernigivske beer can Ukraine humanitarian relief

AB InBev’s UK arm, Budweiser Brewing Group, has announced the introduction of popular Ukrainian beer Chernigivske into UK retailers, with profits going to humanitarian relief efforts in Ukraine. 

A new report from Campari Group UK has flagged premium rum as a key growth area for the spirit in the next year.

Waipapa Bay wine whale dolphin conservation

Wine retailer Broadland Drinks has strengthened its partnership with Whale and Dolphin Conservation (WDC) by establishing a new donation scheme that will see 5p go to WDC with every bottle sold from Broadland’s Waipapa Bay brand. 

Industry watchdog the Portman Group has launched a free training programme for start-ups and small producers with a turnover of £2.5 million or less. The scheme looks to help the craft community to better understand and implement the Code of Practice on naming, packaging, and promotion of alcoholic drinks.

sustainable whisky bottles

As part of its 10-year action plan to operate more sustainably, Diageo has outlined plans to discontinue the use of cardboard gift boxes within its Scotch whisky portfolio. The phased removal of 183 million gift boxes will cover brands such as Johnnie Walker, Buchanan’s and Bell’s. If successful, the programme will extend to more Diageo-owned brands in 2023.

Westons cider summer advertising campaign pack with cider glass

Westons Cider has launched its latest marketing campaign ahead of the summer cider boom. The brand has invested £1.1 million in out-of-home advertising, which is expected to reach around 48 million adults across the UK.

RedLeg rum advert campaign

RedLeg rum has launched its first TV advertising campaign,  entitled ‘Crab Dance’, which will run exclusively on ITV.

Absolut campaign with Drag Race Tayce and Chet Lo fashion designer

Pernod Ricard owned vodka brand, Absolut, has announced the launch of its #BornToMix campaign in collaboration with Drag Race alumni Tayce, celebrity designer Chet Lo and Ateliers Institute of Digital Fashion (IoDF).

Chivas Brothers has announced a gaming partnership between its blended Scotch brand Ballantine’s and Gearbox franchise Borderlands.

Diageo has appointed Nuno Teles (pictured) to the role of managing director for Diageo Great Britain.

When in Rome paper wine bottles

Anglo-Italian wine brand, When in Rome, has announced the release of its paper bottles, which will be available from Ocado in May. 

London Gin can and glass pink grapefruit

The RTD category has matured: brand proliferation is rife; gimmickry and consumer distrust have been swapped for authenticity and credibility. But the acronym also now covers a spectrum of product types, making stocking and merchandising decisions tricky for retailers. 

Drinks glasses on pink background

NielsenIQ 2021 data shows its boom time for big beer brands, with the category taking six of the top 10 spots in the list of biggest alcohol brands. Diageo does well in the spirits list, with Smirnoff , Gordon’s, Baileys, Captain Morgan and Bell’s Original all featuring. With the recent delisting of Russian products by major retailers, Russian Standard is unlikely to make the cut for 2022.

Big drop no alcohol beer cans

Drinks Retailing has polled 20 independent retailers from across the UK to pinpoint trends in style and flavour across spirits, mixers and sparkling wine. Retailers also reveal their bestsellers and rising stars.

Drinks Retailing has polled 20 independent retailers from across the UK to pinpoint trends in style and flavour across spirits, mixers and sparkling wine. Retailers also reveal their bestsellers and rising stars.

Denise van Outen Lambrini wine campaign

The owners of Lambrini perry have announced a new campaign in partnership with actor and presenter Denise Van Outen, marking the brand’s first big activation since it was acquired by Accolade Wines in June 2021. 

Bunches of red grapes growing on the vine

Austria's Neusiedlersee DAC has announced plans to champion the region and its red grape variety, Zweigelt, in the UK market.

Thatchers has lined up a TV ad for its new flavoured cider.

A table with two glasses of beer and a plate of food

Carlsberg Marston’s Brewing Company has rolled out the first TV ad for its Birrificio Angelo Poretti brand, as it looks to tap into the beer with food occasion.

Moet Hennessy’s namesake Cognac brand has teamed up with the Gérard Basset Foundation and Liquid Icons to introduce the Hennessy Golden Vines Diversity Scholarship in Spirits.

The monthly round-up of what's new in low/no, beer, cider, wine, spirits, RTDs and mixers. 

Grow with Aldi farmers field with UK flag

Channel 4 is partnering with Aldi to broadcast its Grow with Aldi food and drink producer competition in a TV series that will air later this year. Platforming local British food and drink suppliers, the show is calling for applicants to appear in the six-part series, including alcohol producers. 

a box of Guinness on a packaging line

Diageo has announced plans to invest £40.5 million to expand its packaging facilities in both Belfast and Runcorn.

While IPAs, stouts and APAs have enjoyed time in the sun, their more mainstream cousin has only just begun to re-emerge from the shadows. Goodbye Eurofizz, hello grown-up lager. Millie Milliken reports

NielsenIQ’s Total Till sales report for April has revealed a steep decline in beer, wine and spirits sales across UK supermarkets. Alongside confectionery, the alcoholic drinks category saw the greatest decline in sales (-17.6%) compared to last year’s data. Overall, grocery sales dropped 4.1% over the last four weeks ending March 26, continuing the monthly downward trend seen in 2022.

Justin Moran headshot co-founder of the hidden sea wine

What is the first thing you do when you wake up?

London Wine Fair 2019 event centre

Wines from Spain 

Trade organisation New Zealand Winegrowers has outlined plans to focus on the country’s white wines for the month of May.