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Asahi Super Dry has been confirmed as the official beer partner of the four City Football Group clubs: Manchester City, Melbourne City, Yokohama F. Marinos, and Sichuan Juiniu. 

The monthly round-up of what's new in low/no, beer, cider, wine, spirits, RTDs and mixers.

Doghouse Distillery produces grain-to-bottle spirits in Battersea, complete with unconventional packaging and a dose of rebellious attitude. Its spirits are now stocked in Majestic, Master of Malt, The Whisky Exchange and Selfridges, as well as selected wholesalers. 

Around three quarters of Conservative members support a freeze or cut on wine tax, according to YouGov research shared by the Wine and Spirit Trade Association (WSTA). 

Organisers of the Great British Beer Festival (GBBF) have issued a statement following allegations of sexism at the 2022 event, which took place last week.

A round-up of upcoming trade events

St Austell Brewery has announced a new advertising campaign for its flagship Tribute beer.

The Comité Champagne trade association has appointed Victoria Henson as the new director of its Bureau du Champagne UK arm.

Australian brewer Lion has announced the sale of its domestic UK-based operations, including the Magic Rock and Fourpure brands, to Odyssey Inns.

The deadline for independent retailers to enter the Drinks Retailing Awards 2023 has been extended to Friday August 12.

Jaega Wise co-founded London’s Wild Card Brewery 10 years ago. Now, Wise is a TV presenter, author, and pioneer brewer.

Greenall’s gin has launched its first paper bottles, made from “94% recycled paperboard”, as part of its Greener Greenall’s campaign. 

Two key cider reports provide in-depth analysis of the category’s overall performance during the past year. Lucy Britner and Nigel Huddleston distil the results  

Nyetimber wine has hosted its first educational days for students at Plumpton College and the Wine & Spirit Education Trust (WSET) with the aim of promoting careers in winemaking and viticulture. 

Diageo has reported a 20% net sales increase for its Great Britain trading unit.

Accolade Wines will be the official wine supplier for the Birmingham 2022 Commonwealth Games, as the company looks to further its sustainably credentials. 

The monthly round-up of what's new in low/no, beer, cider, wine, spirits, RTDs and mixers.

Champagne Mandois has joined the North South Wines portfolio as the importer looks to partner with “sustainably led producers”. 

The demand for alcohol-free is at an all-time high, finds Katie Jenkins, marketing director at KAM. Here, she analyses the insights company’s newly released report in collaboration with Lucky Saint, Low & No 2022: The Customer Perspective

The drinks industry has responded with mixed reactions to the government’s announcement that alcohol duty reforms will be delayed. 

Online retailer Naked Wines has partnered with Norwich-based distillery Gyre & Gimble to launch a paper bottle for its Coastal Gin, in an effort to reduce carbon emissions.

strongbow dark fruit cider can

The Advertising Standard Authority has rejected a complaint regarding a tweet and TV advert for Strongbow cider. The complainant believed the content contained themes that “were associated with youth culture” and therefore may appeal to under 18s, breaching the BCAP Code.

dead mans fingers rum and tequila

A complaint against Dead Man’s Fingers Super Spiced Rum and Dead Man’s Fingers Tequila Reposado has been rejected by the drinks trade’s Independent Complaints Panel (ICP). 

Sussex-based wine producers proved successful at the 2022 WineGB Awards, with Artelium Wine taking home both the Newcomer trophy and the title of Supreme Champion for its Blanc de Blancs 2015. The Sussex producer also won Best Blanc de Blancs and Top Sparkling of 2022 as WineGB pronounced it “a new star on the scene”. 

stacked wine barrels in cellar

Majestic Wine is set to return to the en primeur market with Bordeaux’s 2021 vintage.

In the latest edition of Drinks Retailing, we’re focusing on sustainability in the drinks industry, from the latest in environmentally conscious packaging (pages 23 - 25)  to whether vegan drinks will stand up to the cost of living crisis (35 - 37). 

The results of the International Cider Challenge (ICC) are in, with Vindpust Hardangergutane Ice Cider leading the way as Supreme Champion in the tasting competition.

Two glasses of rose wine clinking

Majestic wine has found that temperatures above 26°C are likely to boost rosé sales in retailers.

Cognac house Martell is to link-up with the gaming platform The Sandbox to create what is calls “a new immersive experience”.

red banned stamp

The Advertising Standard Authority has ruled that an April 2022 Pure Wines digital advert breaches CAP code for connecting “alcohol with seduction and sexual activity”.