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Diageo has acquired a “significant” majority shareholding of alcohol-free brand Seedlip.

Pernod Ricard UK is adding a new drink to its non-alcoholic spirits portfolio.

A consumer desire for more alcohol-free drinks and bitter flavours has created a “perfect storm” for non-alcoholic aperitif brand Aecorn, according to managing director Claire Warner.

Spirit of Bermondsey has launched its inaugural drink, Trinity25.

Holland & Barrett has revealed a number of new alcohol-free listings as part of a strategic move to establish itself as the go-to destination for healthy drinks. 

Sainsbury’s is ramping up its focus on the low and no alcohol sector by opening an alcohol-free pub.

Stryyk has secured a £1 million investment from soft drinks company AG Barr, which also owns Funkin Cocktails.

Martini has launched a 0.0% abv tipple called Dolce to meet growing consumer demand for alcohol-free drinks for adults.

William Grant & Sons has entered the low and no alcohol spirits category with an “ultra-low alcohol spirit”.

Whyte & Mackay has launched a lower abv drink, which it describes as “a category defining premium spirit drink from Scotland”.

The UK’s alcohol-free spirits market is poised for further growth driven by a plethora of new product launches and increased consumer demand, according to the latest research.

Drynks Unlimited has invested a further £1 million in technology to “produce the next generation of alcohol-free drinks”.

Heineken UK is launching a campaign entitled “Say Yes” to encourage consumers and retailers to explore the thriving alcohol-free beer and cider sector.

The creator of Skinny Prosecco is launching an organic, vegan alcohol-free sparkling wine, which is being pitched as a first for the UK.

Lindeman’s is extending into the low/ no alcohol category with a 0.5% abv range and it has partnered with the Mindful Drinking group Club Soda.

Fever-Tree saw profits after tax rise 26% to £61.8 million in 2018 as it continued to revel in Brits’ growing love of gin.

Franklin & Sons has launched the Taste Collective with the new campaign fronted by a trio of ambassadors.

Diageo Reserve has launched an “innovative new spirit” under its Ketel One vodka brand name which will be pitched as a rival to spritz-style drinks and low alcohol cocktails.

Seedlip is paving the way for alcohol-free brands to take ownership of the designated driver message, following a global partnership with Mercedes-AMG Petronas Motorsport.

Broadland Wineries is creating a sister company called Live Kindly Drinks, which will focus on alcohol-free drinks “with social benefits”.

The growing popularity of Seedlip helped Waitrose record stronger January sales than it saw in 2018. Spirits buyer John Vine told DRN: “Seedlip is doing phenomenally well for us and we had a really good January for spirits this year because of it. We are now looking at listing other alcohol- free spirits.”

The founder of Chase Distillery is the latest to move into the healthy soft drinks space with the launch of Willy’s, which contains on-trend ingredients such as apple cider vinegar and kombucha.

Fentimans is adding Apple and Blackberry, blending the two “quintessentially British” fruit to create a new soft drink.