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Will ‘low’ outshine ‘no’ when it comes to mindful wine consumption? Lucy Britner asks the experts

a bottle of rose wine next to a glass of wine on a table

Wine has been on the back foot compared to beer when it comes to low- and no-alcohol. And the IWSR Vinexposium Report 2021 suggests that while non-alcoholic beer is set to grow ahead of its low-abv counterpart, the opposite is expected to be true for wine.

The no/low alcohol drinks market is forecast to grow more than 10 times as quickly as regular alcoholic drinks in key world markets over the coming years, according to a new study by IWSR.

Elegantly Spirited, the owner of non-alcoholic spirits brand Strykk, is introducing a ready to drink (RTD) range, with the aim of fulfilling the need for “super-convenient, ready-to-go quality alternatives to alcohol”, as attitudes change and consumers look to moderate their drinking.

Dry Drinker, the alcohol-free drinks retailer, has announced it is expanding into wholesale with the launch of a trade-focused site, which will offer next day delivery.

Lucky Saint has expanded its team with industry experts from Brewdog and Camden Town Brewery.

Halewood Artisanal Spirits has sold its alcohol-free wine brand Eisberg as part of its strategy to focus on the premium spirits sector.

Drop Bear Beer Co has succeeded in securing a £1.8million equity investment to build a dedicated alcohol-free brewery.

Mocktail Beverages, which launched in the UK last year, has set out its plans for expansion. 

Alcohol-free brewer, Big Drop, has teamed up with four leading Nordic breweries to launch a limited-edition range of 0.5% abv collaboration brews.

The Wine and Spirit Trade Association has produced new guidance around the labelling of low and no alcohol drinks, as a record number of Brits explore low and no products. 

American alcohol-free mixed drink brand Mocktails is aiming to add four new drinks to its range in 2021.

McGuigan Wines has kicked off 2021 with a partnership with The Three Drinkers and their ‘Mind, Sense & Soul: Life Hacks for a Calmer 2021’ campaign, with focus on its alcohol-free range, McGuigan Zero.

Drop Bear Beer Co has revealed plans to build a dedicated alcohol-free brewery.

Diageo launches Gordon's 0.0%

21 December, 2020

Diageo GB has launched a new alcohol-free Gordon’s 0.0%.

Guinness will be joined by an alcohol-free variant.

Ed Gerard has left his role as head of wines, spirits, cigars and pharmacy at Harrods, to move into the Low and No-Alcohol sector.

Warner’s Distilery is launching its first non-alcoholic spirits.

North South Wines has added to its low and no alcohol portfolio with La Gioiosa 0.0%, an alcohol-free sparkling wine.

A collection of drinks described as “the UK’s first myco-adaptogenic alcohol-free beers” is set to launch this September.

Waitrose & Partners is reporting a surge in low and no alcohol sales.

Matthew Jukes is adding a limited-edition Summer Rosé variant to hits “sophisticated drinks range”, Jukes Cordialities.

Seedlip is launching its RTD cans in a four-pack format, following the success of its canned variant launched earlier this year.

Aldi has launched its first alcohol-free spirit.

Ish Spirits has joined forces with Oto CBD bitters to create a mindful cocktail for consumers to try at home.

A no and low alcohol drinks producer has extended into the RTD sector.

Big Drop Brewing Co, has revealed a new design of its range of non-alcoholic beers.

The low and no-alcohol beer sector is predicted to grow at least 6% each year in the UK to 2023, according to the latest research by IWSR.

More than 50% of alcohol drinkers claim to have tried a low-alcohol product, but a further 13% say they do not recall seeing one available for sale anywhere, according to a survey conducted by YouGov for The Portman Group.