By Tom Harvey, co-founder at YesMore Drinks Marketing Agency
By Blake Gladman, strategy and insights director at Kam Media
By Stefan Appleby, trade consultant at Hanover Communications
By Tom Harvey, co-founder at YesMore Drinks Marketing Agency
As storms crash around the UK and we look ahead to the increasingly common March snows, it may seem that to speak about seasons at all is now hopelessly old-fashioned.
Wine experts are fond of saying that there are no wrong answers when it comes to tasting wine. But that in itself is incorrect. Anyone who has experienced any kind of wine education knows that understanding wine means learning that certain attributes are associated with particular grape varieties and specific origins.
We know consumer and market trends come and go. We only have to think back to this time last year, when Greta Thunberg was largely unknown to many, to observe the phenomenal speed of the impact she has had on the sustainability conversation around the world.
Twenty-five years ago I ran a restaurant in Glasgow, where I'd pour the odd glass of wine for a young politics lecturer called John Curtis. Today he's Professor Sir John Curtis, the UK's leading opinion pollster. If I ran that restaurant again, I'd ask him his view on wine. Not as a drinker. But as a pollster.
Brexit means Brexit. That much is now clear. If only we knew what Brexit meant.
The numbers are in and the headlines have been written, with some branding it the worst December on record for retail. Total FMCG sales were up 0.8% with shoppers doing more top-ups that meant they were spending less per supermarket trip.
A page has turned in Beaujolais, Georges Duboeuf has passed.
Certain groups of consumers are drinking less wine and fewer alcoholic drinks, and when they do drink, they are becoming more mindful in their choices, which has had an effect on penetration in the wine category.
Innovation has been everywhere in the off-trade this year: canned wine is now a staple in UK supermarkets, the ready-to-drink category has exploded and you can even find hemp-infused drinks on the supermarket shelves.
When it comes to the terrors of the Halloween just past, Brexit took centre stage and on the streets of London kids and their parents dressed up as everything from Dracula to Boris Johnson. But there are more terrifying spectres than these at large in the wine world.
What’s the difference between an iPhone and a bottle of wine? The answer is absolutely everything. The two items have nothing in common. Yet for years people have described a quest for the “Apple store of wine”.
While Scotch whisky is not necessarily featuring at the top of many conversations in the off-trade, this summer it has experienced a comeback. The growing popularity of both blends and malts over the three months of summer 2019 comes hot on the heels of two key trends: premiumisation in the off-trade and the mature, affluent shopper seeking well-known brands which are delivering high quality.
In 2007, the most expensive bottle at Majestic Wine in Notting Hill Gate was a back vintage of Château Haut-Brion. It cost around £400 and, as manager of the store, it was a source of prestige to have such a costly wine on the shelf.
Whether you’re a kid heading to school, a hapless journalist off to cover political conferences or a wine merchant attempting to juggle three tastings a day with the actual job of buying and selling wine, there’s an inevitable mania about the month of September that never goes away.
The RTD category has long been associated with sugary, candy-flavoured, neon-coloured alcoholic drinks, but today this couldn’t be further from the case.
In the digital era, it’s perhaps fitting that our opinions have become binary. Online, we tend to only see viewpoints we already agree with, and this feedback loop of positive reinforcement makes us increasingly polarised. Consequently, the middle ground has been abandoned and accommodating your opponent’s view has become something for only the very brave or the very stupid. I’ll let you decide which is the case as I consider the case against cutting tax on wine.
Imagine drinking La Tâche every night. That’s what I was doing as a colleague scrolled through someone’s gratuitous Instagram feed which was pornographically insistent on showing bottle after bottle of DRC, Le Pin, Gaja, Vega Sicilia, Opus One, Ornellaia and their astronomically priced peers.
You can’t go down the alcohol aisle in a supermarket without noticing the influx of new no and low-alcohol alternatives. I’ve even picked one up thinking it was the alcoholic version and I’m sure I’m not the only one. Most bars and restaurants have pages in their drinks menus dedicated to alcohol-free alternatives. With restaurants and bars popping up where the drinks offering is strictly alcohol-free, it seems there’s no slowing the no/low movement.
Last year, Heathrow airport handled 220,000 passengers every day. With that kind of footfall, it’s little wonder Terminal Five is reputedly the most expensive retail space in the world. Flying has become increasingly routine, and with it comes the airport experience: cities in miniature, hosting a daily population larger than Portsmouth, all of whom are killing time before boarding their plane. These microcosms of society provide a valuable insight into how we interact with wine.
I am old enough now to remember the great, yawning emptiness of the early internet – what we then called the World Wide Web. I remember excitedly first connecting to it and then wondering what it did.
Master of Wine students sometimes question why the examination is held under such strict time pressure. Some even ask why an exam is held at all. They might sound like silly questions, but the answer is far from silly. In fact, it reveals one of the most fundamental elements of the qualification, and by extension of the wine industry as a whole.
One of the words that is most overused in the wine trade’s lexicon is “elegant”. In the wine industry, elegance is considered a virtue, along with balance and harmony.
Google can be a fickle beast to tame and the latest algorithm updates has caused some major ups and downs in the online drinks industry in regards to visibility.
There’s a case for saying that pink was the catalyst for the flavour revival in alcohol. Over the past couple of years, the market has been flooded by dozens of pink spirit offers and we have seen the pink effect coming through in other categories, such as cider. The boundaries are increasingly blurring and new and unusual flavours are appearing across most sectors of the off-trade.
There is a delicious moment in The Devil Wears Prada when Meryl Streep’s Miranda Priestly dresses down frumpy Andrea for sniggering about the difficulty of choosing between two belts that look similar.