Pernod Ricard is launching a limited edition Beefeater pack to celebrate the London Olympics.
WKD is launching a new TV ad which it says puts “a new spin” on its long-running Have You Got a WKD Side campaign.
Diageo has launched its Jeremiah Weed Brews range in the off-trade, after successfully seeding it in the on-trade last year.
Halewood International has launched a sub-brand into its Sidekick range – Sidekick Sours.
Maxxium UK has launched an RTD version of its Sourz shots range.
Glenfiddich has repackaged its 21 Year Old single malt Scotch whisky and released its first ever vatted vintage reserve, from 1974.
Molson Coors has licensed Global Brands to produce and distribute its Reef RTD brand.
Highland Park has reintroduced a 21 Year Old single malt to the UK two years after the distillery sold out of the expression worldwide.
Cockspur rum has been named the official rum of West Indies cricket for the team’s tour of England this year.
Organic Kazakhstan vodka Snow Queen has had a revamp.
Pernod Ricard has launched a kit to make an espresso martini at home.
Alcoholic energy drink Crunk Juce is set to relaunch as Crunk CJ after the Portman Group banned it in its original format.
March 2012 sees the launch of Whisky Week London. The week will commence on March 19 and finish with the Whisky Live show on Friday March 23 and Saturday March 24.
Islay single malt whisky Bowmore has repackaged its UK and travel retail ranges with a new premium gift box and a refreshed bottle design.
First Drinks has added Zubrówka Bison Grass Vodka and top Russian vodka brand Green Mark to its portfolio, after parting company with Russian Standard.
An alcoholic jelly called Suck & Blow has been banned in its current format for breaching three elements of the Portman Group’s code.
Beefeater gin has launched a limited edition pack to celebrate its London heritage.
Pre-mixed drinks scooped a host of awards in the 2012 Pre-mixed Drinks Challenge, run by OLN’s sister paper Drinks International.
Sainsbury’s is running an in-store campaign to raise awareness of alcohol units, promote lighter-style wines and encourage consumers to manage their drinking responsibly.
Rémy Martin has launched a cask-finished VSOP for the European market.
Eristoff has launched a 70cl bottle price-marked at £11.49.
Bournemouth is the latest town to be identified as a hotspot for counterfeit vodka.
Fake alcohol in Essex has prompted a warning from Trading Standards officers in the county.
Sainsbury’s is tipping gin as a top-selling spirit this Christmas.
Diageo has invested £2 million in a digital media and consumer PR push for Captain Morgan’s Spiced.
Diageo says it wants its packaging to be more environmentally friendly.
The Dalmore distillery has released a 1995 vintage, exclusively available at retailer The Whisky Shop.
The Kraken Black Spiced Rum is sponsoring the Kitschies – the alternative science fiction and fantasy writing awards.
Maxxium UK has created a Facebook app that lets fans of The Macallan whisky create and share a “virtual dram”.
Cellar Trends has launched a jar of maraschino cherries marinated in sugar syrup and Luxardo Maraschino liqueur.
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