A giant animated laser projection revealed the first impression of the new Beefeater Gin bottle in London’s Covent Garden this week.
Consumers can embark on an educational journey through the rich heritage of Courvoisier at a pop-up workshop in Harrods in December.
Chase Distillery has launched its new super-premium gin Williams Great British Extra Dry in the UK after a strong launch in Spain.
Belvedere Vodka has launched a limited-edition bottle to mark the second year of its partnership with AIDS charity Red.
William Grant & Sons has launched its Grant’s 25 Year Old ultra-premium blended Scotch whisky in the UK off-trade.
Jägermeister is spending millions of pounds on its first national ad campaign in a bid to distance itself from the Jägerbomb.
Premium vodka brand Absolut has added Absolut Orient Apple to its range in the hope it will be used as a base for Christmas cocktails.
Courvoisier has released three new gift packs into the off-trade in a bid to boost its share of the Christmas spirits market.
Jack Daniel’s is to build a 26ft Christmas tree made out of whiskey barrels in London’s Covent Garden.
A tequila produced by entertainer Cleo Rocos will be hitting Sainsbury’s stores next month.
Grant’s whisky is sponsoring ITV4 in a £2 million deal that will see it associated comedies, documentaries and dramas including Minder and The Saint.
Diageo hopes to raise £1 million for the Help for Heroes charity with a new limited-edition bottle of Bell’s whisky.
Grey Goose vodka is launching a £1.5m marketing campaign designed to encourage people to experiment with the brand in the buildup to Christmas.
Jim Beam Honey is making a beeline for the off-trade after an on-trade launch in March was hailed as a success by distributor Maxxium UK.
The Balvenie has added a 17 Year Old DoubleWood to its core range of single malt whiskies.
Jim Beam has given its regular bourbon a devilish twist and launched a new addition to its core range.
Jose Cuervo is doubling its marketing spend on its 100% agave tequila Tradicional in a bid to promote it as a drink that can be sipped.
Diageo has submitted pre-planning applications for three potential locations for a new malt whisky distillery.
Pernod Ricard UK has fused Carribean Malibu rum with Mexican Olmeca tequila to create Malibu Red.
Blavod Wines & Spirits said its revenues have risen by 13%.
Greenwich Yacht Club was turned into an American-themed beach party when Jameson Irish whiskey screened Stephen Spielberg’s Jaws as part of the Jameson Cult Film Club this week.
Sloane’s gin producer Toorank Distilleries is entering the rum market with the launch of a range called Rebellion.
Liqueurs de France has launched a premium Swiss absinthe to join its Enigma range.
Halewood International has launched a range of flavoured vodka to add to its spirits portfolio.
Glenfiddich has signed up sports stars and explorers including Paralympian Dame Tanni-Grey Thompson and Sir Ranulph Fiennes for a series of upcoming primetime TV ads.
Jameson will attempt to drive sales with the launch of an on-pack competition this month offering drinkers the chance to go to New York and take part in a Bourne Legacy agent training session.
Scotland’s most experienced malt master is celebrating his 50th year in the business by launching his Balvenie 14 Year Old Caribbean Cask into the UK market.
Remy Cointreau will move into the premium single malt scotch whisky market sfter it agreed to buy the Bruichladdich distillery for £58 million.
DJ Bernhard and MC Wonderful are returning to TV screens this summer to promote Malibu rum in a new series of adverts.
Market leading Scotch whisky Glenfiddich will celebrate its 125th anniversary this year by sponsoring the Director of the Year 2012 awards.
For more information about recruitment advertising online or within Drinks Retailing News magazine please contact:
Erica Stuart on 01293 558 132