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Atom Group, which incorporates Atom Brands, Maverick Drinks and Master of Malt, has added a new innovation arm to its portfolio.

Helen Mulholland, master blender at Bushmills Irish Whiskey, has been recognised by Drinks Ireland | Irish Whiskey Association for her outstanding contribution to the development of the Irish whiskey industry.

Smokehead Islay Single Malt Whisky plans to launch its “Dreaming of a Wild(ish) Christmas” campaign, which promises a raft of “smoky festivities”.

Dishoom’s retail arm has launched a collected of bottled cocktails.

The Whisky Exchange’s Black Friday 2020 limited-edition single malt whisky sold out in less than two hours.

The Isle of Wight Distillery’s flagship Mermaid brand has been certified Net Zero, aslongside celebrating a full year of being plastic-free.

Bacardi has acquired 100% ownership of the premium batched cocktail company Tails.

Master of Malt has revealed volume sales of spiced and flavoured rums soared by almost 170% for September 2020, compared with the same month in 2019.

Halewood Artisanal Spirits is unveiling a new £1.4 million campaign for its Whitley Neill gin brand to drive brand awareness in the run up the Christmas.

A company that claims to be the world’s first carbon-negative rum distillery has reached a crowdfunding target of £150,000 within three hours of going live.

Swedish whisky brand Mackmyra has added a cherry smoke whisky to its Moment series of limited editions.

Diageo has released a limited edition bottle for the Clubman version of the Haig Club single grain whisky it markets in partnership with David Beckham.

Northamptonshire gin distiller Warner’s is launching its first national TV ad campaign tonight.

Aldi has added five festive gin liqueurs to its Infusionist range.

Diageo has partnered with Asda in the next stage of development of its What’s Your Whisky technology that recommends brands for shoppers based on a series of questions about their taste preferences.

The Royal Botanical Gardens at Kew has launched a new version of its Kew gin in partnership with East London Liquor Co.

Christmas TV ad for Disaronno

06 November, 2020

Disaronno has launched a new TV ad campaign for the run-up to Christmas on channels including Sky, MTV and Channel 4. 

Quintessential Brands has revealed plans for a marketing push for its key gin brands to help its retail customers in the run-up to the festive trading period.

A British-owned rum brand claims to be enjoying a spike in demand from expats returning to the UK from the Middle East because of the Covid-19 crisis.

Campari UK has taken on the distribution of Montelobos mezcal and the Ancho Reyes range of Mexican chilli liqueurs.

Bacardi has launched a range of “cocktail pods” that help consumers to make what it says are “bar-perfect” mixed drinks at home.

Peated single malt Scotch brand Laphroaig has launched an ad campaign capturing consumer reactions to their first sip of the smoky Islay whisky.

Ireland’s McCormick Distilling is giving a formal launch to its Five Farms cream liqueur in the UK.

Diageo has reached an agreement to buy the Herefordshire-based gin and vodka producer Chase Distillery.

Cellar Trends has added Hardy Cognac to its portfolio, ahead of the key Christmas trading period.

Roust UK has announced it is breaking away from its long-term partnership with William Grant & Sons UK in order to operate as a full-service distributor.

Fishers Gin, founded by Andrew Heald, has opened its own distillery in Aldeburgh.

Ten Locks, the new premium spirits company, has added a duo of spiced rum brands to its burgeoning portfolio.

Axiom Brands has announced the addition of The Glenturret to its premium drinks portfolio.