DJ Bernhard and MC Wonderful are returning to TV screens this summer to promote Malibu rum in a new series of adverts.
Market leading Scotch whisky Glenfiddich will celebrate its 125th anniversary this year by sponsoring the Director of the Year 2012 awards.
Malt whisky the Macallan has launched a new range exclusive to the UK – the 1824 Series.
Diageo boss Paul Walsh has described a planned £1 billion investment in distilleries and warehousing as a “pivotal movement” in its participation in the global Scotch whisky market.
Bacardi Brown-Forman Brands has launched a trade support programme for convenience stores.
Gallo’s E&J Brandy has launched a scratchcard promotion for independent convenience stores.
Accolade Wines has launched a new range of canned, pre-mixed cocktails based on its Hardys, Banrock Stations, Echo Falls and Stone’s wines.
WKD is set to launch what it says is its biggest ever promotional campaign this summer.
Speyside distillery Tamdhu is set to reopen and relaunch its malt whisky after it was bought from the Edrington Group by Ian Macleod Distillers last year.
Pernod Ricard is launching a limited edition Beefeater pack to celebrate the London Olympics.
WKD is launching a new TV ad which it says puts “a new spin” on its long-running Have You Got a WKD Side campaign.
Diageo has launched its Jeremiah Weed Brews range in the off-trade, after successfully seeding it in the on-trade last year.
Halewood International has launched a sub-brand into its Sidekick range – Sidekick Sours.
Maxxium UK has launched an RTD version of its Sourz shots range.
Glenfiddich has repackaged its 21 Year Old single malt Scotch whisky and released its first ever vatted vintage reserve, from 1974.
Molson Coors has licensed Global Brands to produce and distribute its Reef RTD brand.
Highland Park has reintroduced a 21 Year Old single malt to the UK two years after the distillery sold out of the expression worldwide.
Cockspur rum has been named the official rum of West Indies cricket for the team’s tour of England this year.
Organic Kazakhstan vodka Snow Queen has had a revamp.
Pernod Ricard has launched a kit to make an espresso martini at home.
Alcoholic energy drink Crunk Juce is set to relaunch as Crunk CJ after the Portman Group banned it in its original format.
March 2012 sees the launch of Whisky Week London. The week will commence on March 19 and finish with the Whisky Live show on Friday March 23 and Saturday March 24.
Islay single malt whisky Bowmore has repackaged its UK and travel retail ranges with a new premium gift box and a refreshed bottle design.
First Drinks has added Zubrówka Bison Grass Vodka and top Russian vodka brand Green Mark to its portfolio, after parting company with Russian Standard.
An alcoholic jelly called Suck & Blow has been banned in its current format for breaching three elements of the Portman Group’s code.
Beefeater gin has launched a limited edition pack to celebrate its London heritage.
Pre-mixed drinks scooped a host of awards in the 2012 Pre-mixed Drinks Challenge, run by OLN’s sister paper Drinks International.
Sainsbury’s is running an in-store campaign to raise awareness of alcohol units, promote lighter-style wines and encourage consumers to manage their drinking responsibly.
Rémy Martin has launched a cask-finished VSOP for the European market.
Eristoff has launched a 70cl bottle price-marked at £11.49.
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