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From aperitivo moments to barbecues, cocktail hour and after dinner drams, there’s a world of drinking occasions for retailers to get behind, finds Jaq Bayles

Interest in tequila and mezcal is growing and sales are surging, but the category’s small size means there’s still plenty of room for growth, says Clinton Cawood

Britvic’s mixer brand, The London Essence Co, has rolled out a new marketing campaign as it looks to capitalise on summer drinking trends.

From brands stripping back ingredients to ramping up flavour – and even gin brands taking on vodka making – the landscapes in gin and vodka continue to broaden. Millie Milliken reports

Rum has been the ‘next big thing’ for as long as we can remember at Drinks Retailing. So, we caught up with Think Rum ambassador and all-round rum expert Peter Holland to find out if rum’s time is finally here.

Moet Hennessy’s namesake Cognac brand is to open a luxury store inside Harrods.

Wine and spirits events organiser Vinexposium has announced a series of debates around sustainability, as part of Bordeaux Wine Week next month.

sustainable whisky bottles

As part of its 10-year action plan to operate more sustainably, Diageo has outlined plans to discontinue the use of cardboard gift boxes within its Scotch whisky portfolio. The phased removal of 183 million gift boxes will cover brands such as Johnnie Walker, Buchanan’s and Bell’s. If successful, the programme will extend to more Diageo-owned brands in 2023.

RedLeg rum advert campaign

RedLeg rum has launched its first TV advertising campaign,  entitled ‘Crab Dance’, which will run exclusively on ITV.

Absolut campaign with Drag Race Tayce and Chet Lo fashion designer

Pernod Ricard owned vodka brand, Absolut, has announced the launch of its #BornToMix campaign in collaboration with Drag Race alumni Tayce, celebrity designer Chet Lo and Ateliers Institute of Digital Fashion (IoDF).

Moet Hennessy’s namesake Cognac brand has teamed up with the Gérard Basset Foundation and Liquid Icons to introduce the Hennessy Golden Vines Diversity Scholarship in Spirits.

Dan Farrell-Wright launched online wine and spirits merchant Wickhams in November 2020 – the depth of the pandemic. The business has grown and will this year evolve to include in-person tastings with wine presenter Tom Surgey. Farrell-Wright tells Drinks Retailing how he got here.

Stoli Group has announced that it will discontinue the use of the Stolichnaya name for its vodka, in direct response to the Russian invasion of Ukraine. The Latvian-produced vodka will now be exclusively sold and marketed as Stoli on account of the founder's “vehement position on the Putin regime”, and the brand’s aim to represent Stoli’s roots in Latvia. 

spirit bottle with tropical fruit

The new wave of flavoured spirits are helping holiday-hungry consumers take a virtual trip, finds Jaq Bayles

a row of vodka bottles with different coloured labels

Pernod Ricard has redesigned its Absolut vodka range and lowered the alcoholic strength of its fruity and spicy flavours.

Pernod Ricard has announced a new campaign for Irish whiskey brand Jameson, in the run up to St Patrick’s Day.

birdseye view of a container ship

The Scotch Whisky Association has reported growth in value and volumes for Scotch whisky exports, as the category continues to recover from the pandemic and US tariffs.

Drinks company Quintessential Brands has opened a Spirits Centre for brand innovation and collaboration with customers.

Glenfiddich single malt whisky owner William Grant & Sons has reported a dip in turnover and profits for the year ending 31 December 2020, owing to the impact of Covid-19.

In 2019, Babco UK had one product listed on Amazon. Now, it has 64 SKUs. By year-end 2020, the company’s Amazon sales were up by 440% on the previous year and they say year-to-date sales for 2021 are up 496% - with Black Friday still to come. Drinks Retailing caught up with Lewis Bowen, group strategic director of the Sheffield-based drinks development and distribution business, to talk all things Amazon.

Glenlivet Iain Stirling

The Glenlivet has partnered with comedian Iain Stirling to release an episode of MTV Cribs, which centres around the distillery's new visitor experience.

Trade organisation the Bourbon Alliance has welcomed the announcement of an agreement between the US and EU to remove the EU’s tariffs on American whiskeys. The 25% tariff was a retaliatory measure as part of a steel and aluminium trade dispute.

Trade charity The Drinks Trust has announced a partnership with Equal Measures – an organisation dedicated to helping create opportunities in the drinks industry for ethnic minorities and marginalised groups.

Glengoyne Wetlands Highlands scotch whisky

A new study commissioned by Ian Macleod’s Glengoyne distillery has outlined several threats to Scotch whisky as the climate continues to change.

Halewood Artisanal Spirits has rolled out the first TV ad for its Whitley Neill gin brand.

Aldi has partnered with TV mixologist and World of Zing pre-mixed cocktails founder Pritesh Mody to create a range of festive cocktails. Mody, who has worked with the supermarket on previous projects, has come up with five cocktail ideas featuring Aldi products, as the retailer looks to tap into home cocktail making. The products, from the 2021 Autumn Winter spirits range, include The Infusionist Gold Flake Gin Liqueurs (£13.99/70cl), Cassario Black Spiced Rum (£14.99/70cl) and Ballycastle White Chocolate Cream Liqueur (£6.99/70cl).

Cognac importer and bottler Hermitage has launched a trade unit to import other spirits and liqueurs.

Online sales of beer, wine and spirits maintained good growth in September, against a backdrop of falling online retail sales.