Financial results from Ireland’s C&C Group show that a new marketing campaign for Magners helped get the cider brand back into respectable growth in the past year.
Aston Manor has confirmed that it has appointed investment bank Lazard to advise on the future direction of the business.
Diageo has added Mandarin & Pink Grapefruit flavour to the Smirnoff cider range it introduced last year.
Gin and sparkling wine continue to be star performers in the off-trade according to the latest market report released by the Wine & Spirit Trade Association.
C&C Brands is launching two new ciders in the impulse channel this month.
Heineken has overhauled the design for its Bulmers cider range, with new-look bottles due in stores this month.
A former Strongbow executive has joined Westons Cider as its head of customer marketing and insight.
Thatchers Cider has signed a shirt sponsorship deal with Bristol rugby union club.
AB-Inbev has unveiled a packaging redesign for its Stella Artois Cidre brand.
A Canadian ice cider has been crowned Supreme Champion at the International Cider Challenge 2016 run by Off Licence News.
Magners brand owner C&C Group is to close its Shepton Mallet Cider Mill in Somerset with the loss of 127 jobs.
C&C Group’s Chaplin & Cork’s speciality cider brand is adding a Somerset Vintage style to its range.
Thatchers Cider has launched a new multi-million pound campaign for its flagship Thatchers Gold brand.
Magners has signed a three-year shirt sponsorship deal with Scottish champions Celtic FC.
David Hartley, a veteran of 34 years in the cider industry, has passed away.
Westons has overhauled its website in a bid to offer cider drinkers “an elegant and user friendly experience”.
A £10 million investment programme at Aston Manor cider has brought extra production capacity and doubled staff numbers.
Westons Cider has laid out ambitious plans to double sales within eight years after its off-trade business grew 10% over the past 12 months.
Pop-up workshops, exhibitions, talks and parties will be held by Kopparberg in Manchester’s Northern Quarter from October 12-18 and Shoreditch in east London from October 20-25.
Swedish premium cider Rekorderlig will launch its first viral marketing campaign this month in a bid to encourage cider lovers to bring out their “inner Swedishness”.
Carlsberg UK is attempting to take on the might of Magners, Strongbow, Stella Artois Cidre et al by launching a new mainstream cider brand.
Heineken has bought Belgian cidermaker Stassen in a move to boost its production capacity and bolster its new product development capability.
Three Youtube ads for Frosty Jack’s have been banned for appealing to under-18s.
Gaymers Cider is set to relaunch with a new look and two new fruit flavours – Pear Cider with Raspberry and Pear Cider with Cherry and Apple – in June.
AB Inbev is set to launch a pear variant of its Stella Artois Cidre.
Sainsbury’s Taste the Difference French Sparkling Cider has won the International Cider Challenge 2012.
Westons’ Henry Westons cider has become the official sponsor of the Cheltenham Jazz & Literature Festival for the next three years – and is celebrating by offering OLN readers tickets to the jazz festival on May 4-7.
Heineken has launched a multi-million pound ad campaign for Strongbow, positioning the cider as a reward for “men who get the job done”.
Brothers cider has announced its biggest ever marketing investment of £5 million this year – including ads on TV and in cinemas.
Swedish cider brand Kopparberg is building on its success with fruit ciders by launching an apple cider.
For more information about recruitment advertising online or within Drinks Retailing News magazine please contact:
Erica Stuart on 01293 558 132