Greene King has relaunched its 8 x 50cl Head Brewer’s Selection packs to encourage consumers to try new bottled ales in the run-up to Christmas.
Budvar drinkers can win cash prizes or a year’s supply of beer by tweeting pictures of their receipts in a promotion that will run until the end of December.
Belgian master brewer Jef Versele was in London last night to launch a 75cl St Stefanus Grand Cru that is crafted to mature in the bottle.
Laverstoke Park Farm’s ale and lager packaging has breached alcohol responsibility rules by using a drawing that would appeal to young children.
World beer has added £28 million to the off-trade lager category in the past 12 months.
Stella Artois has moved to cement its relationship with the film industry by launching a new bursary scheme designed to bring movie fans closer to the films they love.
Suffolk brewer Adnams has launched a limited edition beer called Flame Runner that will commemorate the start of the London Olympics.
A new company has been set up to provide marketing and sales support to overseas craft brewers.
Heineken has bought Belgian cidermaker Stassen in a move to boost its production capacity and bolster its new product development capability.
Booker’s wine category manager, Rob Hart, has left the business to start his own microbrewery.
Molson Coors has launched a £2 million ad campaign for citrus-flavoured 2.8% abv lager Carling Zest.
Diageo GB is boosting distribution of its Nigerian-brewed Guinness Foreign Extra Stout and non-alcoholic Malta Guinness through Surrey-based distributor Kato Enterprises.
A radio ad for Budweiser has been banned for linking alcohol to sexual success.
Carlsberg UK has launched a £6 million marketing campaign for San Miguel’s Fresca offshoot.
Heineken has launched the second TV ad in its Open Your World campaign.
Stella Artois has teamed up with online film platform MUBI to give consumers the chance to stream a film online instantly in an on-pack promotion.
The International Beer Challenge 2012 is now open for entries.
Marston’s Pedigree is celebrating its 60th birthday with the launch of a special edition bottle.
Heineken has launched a programme that aims to help convenience stores boost beer and cider sales by up to 20%.
Warsteiner German lager is to be supported by print advertising as part of a marketing push that sees it become the official beer supplier to the European golf tour.
Sainsbury’s has launched its Great British Beer hunt with a new category designed to support microbrewers.
A new scheme to give wider take-home distribution to Britain’s micro-brewed beers has been set up by the Society of Independent Brewers.
A Cumbrian brewer has hit out at the Portman Group, despite agreeing to a request to change one of its bottled beer labels.
Meantime Brewing’s new head has outlined ambitions to treble its production as part of a £3 million investment in its London site.
Molson Coors has launched a limited edition 2.8% abv, citrus-flavoured version of Carling – Carling Zest.
Fuller’s has bottled its Black Cab stout and will be releasing it to supermarkets next month.
Molson Coors has launched a new version of its Carling iPint app, which lets users pretend to drink beer through their smartphones.
Miller Brands has launched a 75cl version of its Belgian craft beer St Stefanus.
One tenth of all beer sales in the UK are illicit, according to HM Revenue & Customs.
AB Inbev has launched an outdoor ad campaign for Stella Artois that aims to highlight the brand’s brewing heritage.
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