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Phillip Schofield and When in Rome have launched the “world’s first celebrity-endorsed wine in Garçon Wines’ flat bottles”.

Flint Wines has announced the addition of the first-ever Greek winery to their portfolio. 

Plumpton College is seeking UK wine producers that are keen to take part in its 2021 apprenticeship programme.

1800 Tequila has teamed up with Cocktail Porter to create a limited-edition Christmas Dinner Cocktail Kit for cocktail lovers to indulge in the festive spirit from home.

McGuigan Wines has partnered with FoodTribe to host a series of giveaways, quizzes and wine pairings ideas as part of the foodie platform’s “12 days of Christmas” digital activation.

Casillero del Diablo has announced it has renewed its long-running media partnership with Sky Cinema.

Atom Group, which incorporates Atom Brands, Maverick Drinks and Master of Malt, has added a new innovation arm to its portfolio.

Waitrose has identified a number of key drinks trends from 2020, which it predicts will escalate into 2021.

Churchill’s Port has launched a digital-first club for “port lovers and the port curious”.

Smokehead Islay Single Malt Whisky plans to launch its “Dreaming of a Wild(ish) Christmas” campaign, which promises a raft of “smoky festivities”.

Ridgeview Wine Estate has appointed drinks marketing agency YesMore to launch a Christmas social media campaign that emphasises the English sparkling wine brand as “a perfect choice for celebrations, even when social distancing”. 

United Wine Growers (UWG) has launched its first brand for the UK drinks sector.

Helen Mulholland, master blender at Bushmills Irish Whiskey, has been recognised by Drinks Ireland | Irish Whiskey Association for her outstanding contribution to the development of the Irish whiskey industry.

Beefsteak Club has been confirmed as one of the sponsors involved in Sky Sport’s coverage of the England versus South Africa one-day international cricket match series.

A new UK-based online wine shop has revealed plans to go up against its rivals by offering an exclusive portfolio of wines from 12 countries, while also positioning wine alongside different occasions.

The Portman Group has announced the appointment of its new Chief Executive, Matt Lambert who will take up his post from January 2021.

The Drinks Trust has announced The Drinks Community Mentoring Programme, which forms part of The Drinks Community initiative.

Ehrmanns-owned wine brand Beefsteak Club will be launching its first television campaign this winter.

Dishoom’s retail arm has launched a collected of bottled cocktails.

Millésime Bio 2021 has announced that it will now be taking place as a digital event. The organisers said this unprecedented move reflects Millésime Bio’s commitment to “all the professionals of the organic wine and alcoholic beverages sector who look forward to and rely on this key industry event every January”. The event’s dates remain unchanged: the world organic wine fair will take place from January 25 to 27 2021.

The Whisky Exchange’s Black Friday 2020 limited-edition single malt whisky sold out in less than two hours.

Malux Wine & Spirits is launching a 25cl size bottle of Tokaji Aszu, which will sit alongside the full-size 50cl variants.

Bestway Wholesale is trialling a new premium-led drinks concept, which is an enhanced version of its Wine Rack stores, offering premium drinks for take home, food to go, and the option to drink and eat in store.

An estimated 16 million bottles of Prosecco DOC Rosé are expected to be sold outside of Italy this year, according to the Consorzio Tutela del Prosecco DOC.

Appleton Estate Jamaica rum has introduced a complete brand relaunch alongside the release of a new minimum-age blend, as part of its strategy of becoming “the global leader in premium aged rum”.

The Drinks Trust has partnered with Spectrum.Life, a leading corporate health and wellness provider, to provide enhanced wellbeing support to the drinks industry across the UK.

Dark Horse is ramping up its digital activity by asking consumers to “challenge their tastebuds and get creative in the kitchen”.

Campari UK is calling on businesses to put money behind the bar staff this Christmas, following new research which reveals Covid-19 will cost the hospitality industry an estimated £717 million over the festive season.

Natrl Drinks, one of the UK’s first hard seltzer brands, is being rebranded and relaunched as Berczy.