Chambord shapes up for Fashion Week
Chambord is being promoted as "the spirit of fashion" with its sponsorship of this year's London Fashion Week and London Fashion Weekend.
To advertise both events, the brand has teamed
up with In Style magazine to run advertisements throughout February.
It has also created a series of cocktails that will be served at the Chambord Bar. The bar will feature a daily Chambord Cocktail Hour where guests can try free cocktails .
Throughout 2008 the new bespoke cocktails - which include Little Black Dress and Chambord Pressé - will be used to help promote Chambord at various consumer and trade events, according to a spokeswoman.
Chambord brand manager Charlotte Ashburner said: "We are delighted to be back at London Fashion Week in February . We are looking forward to ensuring that Chambord's link with the event is a long-term strategic partnership that will strengthen our position within the UK market as a truly premium liqueur."