In Brief

Drinking attitudes entrenched

Changing the public's attitude to drinking may take decades , according to Sir Simon Milton, chairman of the Local Government Association (LGA). He said that changing the way people view alcohol "will take years, possibly decades of concerted action across the board". His comments accompanied the launch of an LGA report in which two-thirds of police forces and primary care trusts said there had been no change in alcohol-related disorder and injuries since the introduction of the 2003 Licensing Act.

NVV appoints new PR firm

Napa Valley Vintners, representing more than 300 wineries, has appointed Emma Wellings PR to handle its public relations in the UK. Linda Reiff, NVV executive director, said: " The Napa Valley is the most renowned wine-growing region in America, and we have a programme of initiatives planned to explain and illustrate to the UK trade and press exactly


Cava woos summer punters

Marqués de Monistrol has launched an on-pack promotion in partnership with Morrisons and Asda to help drive cava sales over the summer . The

promotion will offer consumers the

chance to win a weekend in Barcelona to experience the cosmopolitan side of Spain and is designed to communicate the brand's stated positioning of "a culture of celebration".

Pernod Ricard shuffles pack

Pernod Ricard has appointed two deputy managing directors in a move to strengthen its management team. With immediate effect, Thierry Billot will take charge of brands and Michel Bord will look after the group's distribution networks. Billot has been chairman and chief executive officer of Pernod Ricard Europe since Jan 2002, and Bord has been chairman and chief executive officer of Pernod Ricard Americas since Jan 2006.