Gaymer Cider Company
Constellation House, The Guildway, Old Portsmouth Road, Guildford, Surrey GU3 1LR
T: 01483 690000
W: gaymercider.eu.com
Established: 1770
Marketing and promotional spend for 2009: £7.8 million
Brands: Gaymers
Original, Gaymers
Pear, Gaymers Orchard Reserve (Stewley and Newton's Vale), Blackthorn, Olde English, Addlestones, Gaymers County Series (Somerset Cider and Devon Cider)
Newest and upcoming innovations: Peter Spencer, managing director: "Blackthorn has just seen a total relaunch, which includes
updated packaging as well as a new liquid, which is now more mellow
and
refreshing. Its abv has been reduced from 5.5% to 4.7% in line with
industry trends."
Biggest challenges for 2009:
"Cider
will continue to see
growth, but the economic climate will pose challenges
. Gaymer
will continue to invest in its brands as it has just recently with the Blackthorn relaunch and its forthcoming music campaign for Gaymers."