ICB launches amaretto range
St Helier cider firm ICB has launched a range of eight flavoured amaretto liqueurs.
The Zamaretto range is aimed at “highly-sociable young adults who love to party”, and comprisies blue raspberry, banana, cherry, apple, pear, peach, chocolate and original varieties.
The drinks are bottled at 22% abv and come in 50cl or 70cl bottles. They can be drunk neat, with ice or in a long drink with a mixer.
ICB will market the brand through sponsorship of the ITV comedy programme Benidorm.
A one-off special screens at the end of May to be followed later in the year by a new series later in the year.
ICB has used TV sponsorship extensively to back St Helier.