Wine Challenge unveils iPhone app

The International Wine Challenge is launching an iPhone application to enable shoppers to search and buy wines recognised in its annual awards.

Users can access information on medal winners from the 2009 competition then follow a link to the websites of retailers stocking them.

The app also enables consumers to search for a wine by country of origin, price, style and grape variety.

More specific searches can be done, including for fortified, botrytis, port or sake.

The results list the wines in trophy and medal order from gold, silver and bronze, and show an image of the label, tasting note, price and alcoholic strength, along with a list of stockists.

Future developments will include details of real-time availability of the wines and online ordering.

The app will go live in February, and inclusion is free for IWC winners.

Chris Ashton, IWC event director, said: “The IWC is always looking for new ways to bring details of its winning wines to drinkers. The launch of the iPhone app is the latest in a raft of developments for the competition. It will appeal to technology?-savvy consumers who rely on hand-held devices to provide instant information?.

“Coupled with regular blogs and tweets?, the IWC is leading the way in using the latest technology to make wine more accessible to consumers.”?For more information contact